Stakeholders Who Influence the Purpose of Tesco Plc and Bonzers Farm Essay Example for Free

Stakeholders Who Influence the Purpose of Tesco Plc and Bonzers Farm Essay This report investigates the different stakeholders involved in influencing the purpose of Britain’s largest retailer Tesco Plc, this will then be compared to Bonzers Farm, which is a successful local business providing fresh produce. In this report we will get to distinguish key stakeholders in both businesses, and their relevance and the part which the play within that business. I will then conclude my report by discussing conflicts of interest and the interdependencies with those stakeholders. Stakeholders are people that have an interest in the success of business and play a role in the survival of that business. They tend to submit monthly amounts of money into the company or that it affects or is affected by the businesses action, they would be seen as more important to a company such as Bonzers Farm as they would need all the funding they could get, as it only supplies small local business and would be easily influenced by any small change, where as Tesco’s Plc, which is a successful international retailer would of established strong relationships with its stakeholders and is in a better financial situation and therefore any financial change could be overcome easily . Tesco Plc and Bonzers Farm have similar stakeholders. The main ones are shareholders, customers, employees, government, local community, and suppliers. Shareholders are people who legally own shares of stock in Tesco Plc, they are needed as if Tesco is losing income and find themselves in financial trouble they can sell their shares to help build up the business, so the more shareholders they hold they better the chance of recovery. Shareholders want the business to succeed and their shares to increase which means a better return/dividend. Shares would be more secure with a company like Tesco Plc as it’s considered to be successful and gives out better dividends. Bonzers Farm would be seen as an unsecure investment as it only operates locally and has a higher chance of becoming bankrupt, which means shareholders lose their shares. Customers tend to be the most influential stakeholder as they determine the income Tesco makes. They generally want innovative products and quality goods at low costs, if Tesco is successful in providing this (research and ncome figures suggest they are), they will attract more customers through word-of-mouth and various forms of advertisement, Tesco are very aware of their targeted audience and therefore are successful in meeting customer demands which allows Tesco Plc to expand. Customers are as important if not more to Bonzers Farm as that may be the only form of income they receive, customer loyalty and increase is essential. They rely solemnly on word-of-mouth to improve customer numbers as they cannot afford advertising through various media. Employees want also Tesco Plc to succeed and influence it by working harder and more efficient. This is due to the fact that if Tesco succeed they are likely to get better wages, a higher chance of promotion and have a secure job. If Tesco Plc were to collapse this would threaten their jobs, freeze or maybe ever lower their wages. So it’s in the interest of both parties that Tesco provides a good service. Bonzers Farm will have only a small number of employees compared to the thousands Tesco have and their efficiency is crucial. This is because if they don’t work hard and at a high level then the business may fail and they are likely to lose their job. Stakeholders such as suppliers are also interested in Tesco succeeding as it allows them to have a long term and secure buyer, this allows them to sell more products which means more income and success for them. Their goods have to be of a high quality (depending on price) for customer demand to continue or increase and for customer loyalty. If quality drops that will have to be reflected by the price, if not then the Tesco may have to consider getting new suppliers, this means loss of income for the current supplier and job uncertainty. The government is also a stakeholder as it is interested in the success of Tesco Plc as all businesses have to pay taxes, so the more profit they business turns in the more taxes is has to pay, if the business fails then workers are make unemployed and as a result may go and ask for government unemployment benefits such as Jobseekers Allowance. Local community can also be considered as a stakeholder as it may be interested in the success of that business to create jobs for people living locally. A new Tesco store would be seen as a great opportunity for local jobs as it would require hundreds of staff with not much experience or qualifications. Bonzers Farm may be less welcomed as it only required a small number of staff and experience in the farm may be needed. If a business like Tesco fails then it’s likely that the whole community is affected due to job loss and will lose the ability to provide a needed service to the locals. If Bonzers Farm fail this will also affect the local community as it supplies local business, so it closes then those local business will need to find new suppliers at the current rate, if this can’t be achieved then they local business may also fail as a result. To conclude, from the information above that I have researched, all the stakeholders play a major role in the success of both business. However it is apparent that there is conflict of interest between stakeholder parties. For Tesco there could be a conflict of interest between the Owner and customer, both play a huge role in the success of Tesco Plc, as Tesco is mainly owned by shareholders they will be interested in the amount of profit they receive and therefore will be trying to get cheaper suppliers and selling at the highest price possible or cutting down employees, where as customers are interested in the service provided by Tescos, this could be through customer service or the quality of products compared to price, there could be conflict over opening hours as longer hours means a longer service for customers but more expenditure for the owners as more staff are required which means more expenditure. For Bonzers Farm there could also be a conflict of interest between owner and workers as the owners objective again is to turn in the highest profits available where as workers will be interested in higher wages, this could create a conflict as if Bonzers Farm decide to pay more wages they could loose much needed profit to pay out to the shareholders and running costs and as a result even fail to break even. This is due to the fact that employers look to pay the lowest costs for a best service available, the two tend to collide. Even though there is often conflicts between the stakeholders there are also interdependencies between them as they depend and need each other to make the business thrive. For example Tesco customers depend on the suppliers to supply them with the best quality of products available, and the suppliers depend on the shareholder to buy their products at the highest price. The local community depends on the success of Tesco to open up new job opportunities for the locals. This interdependence is also apparent for Bonzers Farm. Without all the stakeholder there would be gabs in the hierarchy and the business will find it difficult to function.

Monsato Company †A Question in Agricultural Ethics Essay Example for Free

Monsato Company – A Question in Agricultural Ethics Essay Monsato Company is a Missouri-based company founded in 1901 by John F. Queeny and his wife Olga Monsato producing saccharine. In the mid-1940s, Monsato Co. began developing agricultural chemicals and throughout the 1960s and 1970s, herbicides were developed and introduced to the farmers. In 1981, a research group was established and the business’s primary focus was molecular biotechnology. In 1982, Monsato Co. bought Jacob Hartz Seed Co., a company known in the Midwest for its soybeen seeds. Also in 1982, scientists working for Monsato Co. produced the first genetically modified plant. In 1996, RoundUp Ready Soybeans were introduced possessing an in-seed herbicide. Several other in-seed herbicides are introduced in 1997 by Monsato Co. such as RoundUp Ready Cotton and RoundUp Ready Canola. Also introduced is an in-seed insect protection called YieldGard Corn Borer. In 1998, Monsato Co. combines the technology of in-seed herbicides with their in-seed insecticides into one product for its corn seed. In 2002, Monsato Co. identifies corn hybrids, which yield more ethanol per bushel than normal corn. Later this same year, they also identify a similar hybrid in their soybeans, which will produce more oil than a normal soybean. In 2004, Monsato Co. creates American Seeds, Inc (ASI) to support regional seed business with capital, genetics, and technology investments. In 2005, Monsato Co. acquires four companies Fontanelle Hybrids, based in Fontanelle, Neb, Stewart Seeds, based in Greensburg, Ind., Trelay Seeds, based in Livingston, Wis., and Stone Seeds, based in Pleasant Plains, Ill. In 2006, they acquire several other local seed companies, some family-owned, including Diener Seeds, Sieben Hybrids, Kruger Seed Company, Trisler Seed Farms, Gold Country Seed, Inc., Heritage Seeds and Campbell Seed. Over the next several years, they also acquire other local and regional companies and continue their research and development of genetically altered seeds. Over the course of a few decades, Monsato Co. has gone from a small company making saccharine to a Midwest agricultural giant manufacturing genetically altered seed. 1 A Possible Solution: Deregulation Although the idea of producing more crops with less cost, such as additional chemicals, pesticides, and herbicides may sound, the fact remains that Monsato Co. is not only toying with nature, they are also putting smaller family-owned companies out of business. In the past several years, organic foods have become more popular. Consumers want to feed their families healthy food, not food filled with chemicals. In 2005, the United States Department of Agriculture (USDA) decided to back Monsato and other biotech companies by supporting the deregulation of genetically engineered (GE) alfalfa. This would mean that the GE companies would have no restrictions on their technology and its use.2 Deregulation has its obvious problems. Organic crop company leaders, such as Stonyfield, Whole Foods, and OrganicValley believe that GE crops use a higher amount of toxins, herbicides, and water. Also the claims of higher crop yield will not be met and the price of this seed will be too costly for the average farmer. There is also the potential of cross-contamination of crops where a farmer using GE seed spreads the toxins to his organic neighbor through groundwater. This could lead to the organic farmer’s crops getting contaminated and his losing his license to sell organic products. Stonyfield and other organic companies opposed this ruling and in 2010 it went to the Supreme Court. The decision was that deregulation could not take place without the USDA making an environmental assessment of the genetically enhanced seeds used, and an injunction was put in place preventing the planting of GE alfalfa seeds. David and Goliath Biotech companies lobbied heavily in Washington. However, the smaller organic supporters caught the ear of the USDA and as a result persuaded them to conduct a meeting of the minds of both sides. The problem was clear – there was an incredible amount of support, political and financial, in favor of GE alfalfa. The result was that the UDSA would allow deregulation. The organic companies and farmers were faced with the fact that GE alfalfa was here to stay. What was left to fight over was whether it would be complete deregulation or one with restrictions. In their opinion, it was better to have some measure of control than no control at all, so the organic community stayed and fought. They brought to the table demands for reassurance that â€Å"(a) organic farmers whose crops become contaminated by GE alfalfa must be compensated by the patent holders for their losses due to losing their organic certification and (b) the USDA must oversee all testing and monitoring of GE crops t o ensure compliance as part of its role in protecting all US agriculture.† 3 The organic community won that portion of the battle. Conclusion The organic community may have won that battle, but they lost the war. Chemical companies and genetically engineered seed are a mainstay in today’s agriculture. Along with that they bring with them the potential for contaminated soil and damaged and lost crops of the small, everyday farmer. These farmers and family-owned businesses are being swallowed up on a regular basis. As the world’s population grows so does the demand for an ever increasing need of better, more enhanced, products. Technology provides us with the knowledge and growth for these, but in its wake leaves behind the things that matter very much to clean air, clean soil, fresh water and â€Å"pure† food. References 1) Monsato. (2010). Monsato. Retrieved from http://www.monsanto.com 2) Pearson, C. (2010, March). The Most Unethical Company is also Best Corporate Citizen. Cause Integration http://www.causeintegration.com/2010/ the-most-unethical-companyis-a-best-corporate-citizen-what-gives/ 3) Hirshberg, G. (2011, January). Speaking with One Voice to Stop Monsato and Biotech. Huffington Post, http://www.huffingtonpost.com/gary-hirshberg/speaking-with-one-voice-t_b_816447.html

Operations management strategy of Hard Rock Cafe

Operations management strategy of Hard Rock Cafe Global competition increasing every day, while others theme restaurants have come and gone Hard Rock cafe is successfully response to complexity, risks and competition of global economy with flexibility and speed. From one London cafe in 1971, Hard Rock Cafà © (HRC) has grown to over 163 locations in 52 countries, and most of that growth has occurred in the last few years. With the mission To spread the spirit of Rock n Roll by delivering an exceptional entertainment and dining experience. We are committed to being an important, contributing member of our community and offering the Hard Rock family a fun, healthy, and nurturing work environment while ensuring our long-term success (Heizer Render, 2009).HRC enjoys a 92% name recognition world-wide, putting it in the top 10 of all restaurants. HRC has accomplished this by changing from a themed restaurant into one participating in what is now called the Experience Economy. . Lets identify how each of the 10 decisions of operations management is applied successfully and effectively at Hard Rock Cafà ©. 1. Design of goods and services: HRC is flexible and unique with their product and services design base on the local market that they enter into. Every different restaurant has unique design by combining traditional and culture of the locals with the view in mind such as when they open HRC in Ho Chi Minh, Viet Name and decorate the bar with lantern. One of the most popular mistakes of restaurant is trying to make their food be the best to be successful. But reality is quite different when Bugger King and McDonalds dont have the best food. I didnt mean that restaurant shouldnt try to make the most delicious food but in the process of making delicious food (tangible product) they should keep their eyes on providing the intangible product which is called experience and HRC sells experience. HRC is using food as medium to inspire exceptional entertainment and dining experience. As Professor C.Markides of the London Business School says, The trick is not to play the game better than the competition, but to develop and p lay an altogether different game. (Markides, 1997) 2. Managing Quality: One of the most operations strategy is quality. According Jay Heizer, quality as the totality of features and characteristics of a product or service that bears on its ability to satisfy stated or implied needs. (Heizer Render, 2009, pp. 222-225). In Hard Rocks Cafà ©, the food is the product and quality must be top the charts. Menu and quality surveys are being constantly and regularly reviewed by operations personnel. In operation management, establishing quality standard and control to meet these standards is the key to success but HR do better when providing the unique experience. Hard Rock is quite successful when using food (tangible product) as the medium to deliver exceptional entertainment and dinning experience (intangible product) and customer almost satisfy with unique visual and sound experience not duplicated anywhere. (Heizer Render, 2009, p. 83) 3. Process and capacity design: When decide the locations of their facilities, Hard Rock cafe has the process and capacity design with effective analyses the whole production process from purchasing food ingredients, to preparing the food to ensure the products in an efficient manner, cost effectiveness and labour requirements. 4. Location: According Oliver Munday, Senior Director Worldwide Cafà © Development, when considering a new location, a careful decision making process is used, as the investment for a new location is large and for example usually includes agreeing to a longer term lease on the location of 10-15 years or more because its play a role to ensure organization recovered the initial investment capital as well as minimum profit. . HRC carefully looks at several factors when considering a location. Political risk: In general, stable political of country can impact the decision of economic activities. It can be seen by the consistency of government policies that helps to ensure the interest of investor. On the other hands, a stable political situation will make people feel safety in working and increasing number of people comes to entertaining places. Currency risk due to inflation causing the economic crisis. Consequence, enterprise faces with difficult in exchange rate when earning profit cannot enough to compensate. Currency discount means pricing escalate, people live from hand to mouth. At that time, consumer will be reduced and the resulting decline in business revenues and profits, even losses. Social norms: in perspective consuming capacity of customer, there are two factors dominant: peoples income and culture, spending habits. If people have high salary, theyre willing to spend much more money for better life. On the contrary, they just spend money on what they really need. Second, due to culture life and spending habit they spend money on entertainment, leisure activities that their culture allows. But there are places where even though peoples incomes are really high but they practice in saving and spending. Brand fit: This factor is very sensitive and important that Hard Rock should consider carefully before naming trademarks and deploying their business. Customer will be outraged and boycott immediately with goods or services that offend communities ethnic or their belief. Social costs: This is cost that businesses have responsibility to contribute to society including taxes Business practices: Hard Rock interested in living standards and intellectual level where business located. 5. Lay out : Another reason helps HRC stands out the crowded restaurant is their layout. Just looking their big guitar outside, definitely it stimulates your curiosity get inside. The wall is being slapped with lots of memorabilia: guitars, drums, shirts, pants, shoes, scarves, handwritten come from music band or legendary musicians, such as Jimi Hendrix, Elvis, John Lennon HRC seems to be a live museum. 6. Human Resources: Company from small to large just only archive their operation management strategy with competent and motivate people. Many organizations have demonstrated that competitive advantage in operation can be build through a good human resource strategy. In Hard Rock Cafà ©, part of their missions is creating a friendly, funny working environment not only for employee but also for their family to make them feel not just come for work only but to enjoy the work since then they can deliver professional unique entertainment and dining experience to their guests and to ensure long term company success . Hard Rock has an employee Bill of Rights, outstanding pay, benefit and promotion that helps employee self-motivated individual, they also have policy hiring the best qualify not just best available. Human resource can be expensive, difficult to archive and hard to sustain but what weve seen in Hard Rock Cafà © with practice training and treat employee as you need individuality that not only go od for business but also definitely rock. (Heizer Render, 2009, p. 445) 7. Supply-chain management: Hard Rock has been explored new global resources to achieve maximum profitable via supply chain. Be aware the most advantages of outsourcing is cost saving and improve services level. Hard Rock has selected USCO logistics, a subsidiary of Kuehne Nagel, to take over distribution and replenishment of collectible and fashion merchandise for its cafes, hotels, and casinos in North America. (Albright, 2004) 8. Inventory, material requirements planning, and JIT Inventory is one of the most expensive assets of many companies and Hard Rock is not exclusive. With more than seventy thousand pieces of memorabilia, Hard Rock also has invested forty million dollars in one of the worlds largest collection of rock-and-roll memorabilia inventory. According Jay Heizer the objective of inventory management is to strike a balance between inventory investment and customer services and by using effectively software such as Excel OM, POM, Hard Rock has done a great of cataloguing every single item. With thousand memorabilia spread out 163 cafes world-wide in 52 countries, they know exactly what is on the wall in what cafe. Through inventory system and technology theyre quite comfortable to recall any memorabilia to refurbish it every 5 to 7 years. (Heizer Render, 2009, pp. 500-501) 9. Intermediate and short-term scheduling. In Service Sector such as restaurant and hotel, we must forecast capacity for long term, purchasing contract lending orders for intermediate term and for short term we must forecast schedule and purchase labour, food, supply. Hard Rock Cafà © is using a lot of forecasting techniques such as moving averages, weighted Moving Averages, Exponential Smoothing and Regression Analysis that helps manager to see the impact on demand of other menu items if the price of one item is changed. For example, if the price of a cheeseburger increases from $6.99 to $7.99, Hard Rock can predict the effect this will have on sales of chicken sandwiches, pork sandwiches, and salads. Managers do the same analysis on menu placement, with the center section driving higher sales volumes (Heizer Render, 2009, p. 647). 10. Maintenance Hard Rock Cafe got the goal of maintenance when they succeed to maintain the capability of the system over 52 countries and keeping a systems equipment in working order in 163 cafes around the world. To get maintenance activities more effectively Hard Rock need to implementing or improving preventive maintenance and increasing repair capabilities or speed. (Heizer Render, 2009, pp. 682-683) In light of the above,discussthe operations management challenges and opportunities forHard Rock when considering anexpansion of its business into Hanoi. Opened the first one in December 2009 in Ho Chi Minh, Hard Rock is facing with challenges and opportunities to expand the second one in Hanoi capital of Viet Nam. Lets using SWOT to analysis their strengths, weaknesses, opportunities as well as threats when coming to Hanoi 1. Strengths: With more than 40 years strong experience deploying services: hotels, cafes, restaurant spread out over 52 countries. Hard Rock absolutely brand power with high capacity, technology and network relationship. Hard Rock had experienced about VN market through the first Hard Rock in Ho Chi Minh. Hard Rock absolutely has some lessons learn from the first one about human resource, supply chain, inventory that is a challenges factor for Multi-Domestic strategy. 2. Weaknesses: Maybe need more research in emerging market as well as living habit in Hanoi. 3. Opportunities: Hanoi is the capital of Vietnam and was formed 1000 years ago, the center of politics, culture and economy of Vietnam. Hanoi is the first stop of tourists on their way to visit Ha Long Bay which is a natural wonder of the world, Tuan Chau resort, The Hai Phong port city Hard Rock will create a exchange cultural bridge between Vietnamese singer and international singer. 4. Threats: Considerations should be taken as well on regional segmentation of the market, like we usually say in the marketing and advertising industry, in Vietnam: Saigonese makes 10 bucks, borrows 1 and spends 11 while Hanoiians makes 10 bucks, spends 1 and saves the rest. Dont go rushing to Vietnam hearing the rosy stories. Take your time and breathe like a local before you make your move. Vietnam, like any other emerging market, is a long-haul market for any investor. While it is looked at as one of the 10 hottest emerging markets in the world with a very young population and a rising middle class, it is by no means providing a quick return on investmentespecially when you are offering a new product or service concept. Educating the market on the specialty coffee category. Try to understand consumer perception towards the category and match it with what you have in your pocket. You either are a pioneer and spend money to educate the market or wait until your competitors have done so and piggy back on market growth. Nevertheless, if your pocket is real deep, buy out a local business in the category and take it from there. Let me use the PEST framework for deep analysis and see other perspectives of challenges as well as opportunities to expand Hard Rock in Hanoi. PEST Analysis: Political: Government Stability: Since 1975 up till now, the political situation in Vietnam is very stable. This is a country of no violence, no terrorism, no constant protests that causing the political situation, culture and economy of the country. People feel peace in mind to work and live, play and entertainment. Therefore, many foreign do invest to Vietnam, and many tourists from all over the world visited Vietnam. Hanoi is the capital of Vietnam so that its inherited all the best characteristics. Economic: Growth, Inflation Interest Rates: In 2010, gross domestic product GDP in Hanoi increased 11% over the same period last year. Foreign investment in Hanoi reached $ 800 million, total revenue per capita GDP reached about 37 million per year (approximately $ 1,950 per year). But people who work in services, stock, handicrafts, owner of large, medium or small business have really high income. Price index increases, especially food commodities increased to 5.37%. Beverages price index rose 4.17%. Cigarette price index is up 2.25%. General food sector services have increased the price index Real Estate Market: Hanoi is a growing and expanding city so that real estate prices increasing so fast. Wherever roads and public services are built, the property prices rose faster and quite high. Although the city is planning to expand but property prices in the old city still very high and that led the fact, although Vietnam is a poor country, but property prices is more higher than other countries in the world. Tourists/business visitors: According to statistics, the number of international visitors come to Hanoi in 2010 increased 62% compared to 2009 while a domestic tourists increased by 10%. And has more than 30,000 international tourists visited the capital in 10 days Hanoi organized the celebration of 1000 years of Thang Long Hanoi Hotel: There are lots of luxury five start hotels in Hanoi such as Hilton, Sofitel Plaza, Sheraton, Sofitel Metropole, Nikko. Convention Center: Hanoi National Convention Center Vietnam was built with scale and international level, located at 57 Pham Hung Street, Tu Liem district. It was held the Economic Cooperation Forum Asia Pacific Economic Cooperation (APEC) in 2006. Retail: As well as other cities of a developing country, outside the supermarket and shopping center, the old town around Hoan Kiems lake where the famous retailer of the city including most of the essential goods from individuals and families stuffs to souvenirs. Socio-cultural Population Growth/Age Profile Population of Hanoi is about more than 6 million people. Especially, urban areas, downtown area and old town such as Hoan Kiem, Ba Dinh, Dong Da, Hai Ba Ba Trung district is very crowded. In these areas, the population density is up to about 35,000 people/km2 while other areas just 2000 people/km2. Age of working capacity is about 66% of the total population. Education, Social Mobility: Hanoi now has 52 elementary school, 27 colleges and 50 universities. There is also the Academy and the Center for scientific research. Transportation: Airport: a) Age of airport: NoiBai International Airport had built in 1977 and official opened in 1978. b) Number of Passengers: In 2010, Noi Bai International Airport has average 170 flights taking off and landing daily, and has served 9.5 million passengers c) Airlines: Vietnam has three airlines Vietnam, Jetstar and Vietjet airline. And most major airlines around the world have representative offices in Hanoi . d) Direct Flights: Noi Bai Airport has direct domestic flights to other cities in VietNam such as Ho Chi Minh, Nha Trang, Hue and international flights to other cities around the world as: Moscow, Paris-Charles de Gaulle, Seoul-Incheon, Kuala Lumpur, Tokyo-Narita. e) Hubs: Currently, Noi Bai International Airport is not on transit routes the international flights. However, visitors can stop to visit the capital Hanoi in Vietnam on the way to Hongkong, Japan, Korea, China,Singapore. Rail: Hang Co railway station is the center of the country, the starting point of five railway lines throughout the province from north to south and to the northern border. From the border, Vietnam railway connect to international railway to Beijing, China, and continue to many European countries. Road: Hanoi is the traffic junction of the roads in the country. Hanoi is the starting point of the route of Highway 1A entered into southern and route into Laos and Cambodia as well as go to the north border VietNam-China. Sea / River: Hanoi is laying on both sides of Red River, an important routes to Hung Yen, Nam Dinh, Thai Binh, Viet Tri, Pha Lai. Restaurants and Nightclub: Hanoi has many Restaurants and Nightclub and mainly concentrated in urban districts such as Hoan Kiem, Hai Ba Trung, Ba Dinh and Dong Da . Sports: My Dinh Stadium which was built in 2003, located in the south of the city, accommodating 40,192 seats. Sports Congress in Southeast Asia in 2003 and football Championships Southeast Asia 2008 was held here. Entertainment: Parks: There are lots of parks as Thong Nhat, Tuoi Tre, Thu Le which attracting visitors. Lake: One of the most prominent feature in Hanoi is a lot of natural lakes i.e Hoan Kiem, Dong Da, Thien Quang. The lakes in Hanoi are also attracting lots of visitor especially Hoan Kiem turtle lake associated with history. Theaters: Most of these theaters are concentrated in two districts of the city center is the Hoan Kiem and Hai Ba Trung district. In addition, the old city where the traditional villages and many other historical sites that tourists often come to Hanoi to first priority visit i.e Quoc Tu Giam place where President Bill Clinton had visited in 2000. Technological Impact of Emerging Technologies. Impact of Internet and Reduced Communication Costs. RD Activity. Impact of Technology Transfer.. Vietnam is a developing country and all needs for life constantly increasing. Vietnam is also a place attracting many tourists from Europe, Americas.. Because of these reasons, the consideration of expanding Hard Rock Cafe in Hanoi in this period is a job should be considered. Assume Ba Dinh Square or Hoan Kiem Lake is center point, the most potential area for business location should be placed on Ba Dinh or Dong Da district or adjacent to the Hoan Kiem or Hai Ba Trung district. Similar as people in Ho Chi Minh and other cities across the country, every night, people is going toward downtown. It has created resurgence of City Centers at night Thus, Hoan Kiem and Hai Ba Trung district or near the Hoan Kiem area is absolutely a great ideal for location, but found available space here is extremely difficult. Moreover, location decision is at a 10-15 years commitment. First, lease premises from 10 15 years to ensure have enough time to recover the initial investment capital and gain a profit. Second, the premises are not in the areas that the government put into the clearance plan within 10-15 years. In the other hands, due to harsh natural conditions, Hanoi usually got flooded annually or disasters that damaged crops. Since then demand of entertainment will be cut off. The consumers will significant decrease. Also consider psychological factors of Hanoi in particular and people in northern Vietnam general. Due to undergo the hardships of constant war Due to undergo the hardships of constant war, the harsh natural conditions, people are saving as a precaution for the risks in the future, with hope to build a better life for next generations. Therefore people are considering on spending something.

Ancient and Modern Elements in Julie Taymors Adaptation of Shakespeare

Ancient and Modern Elements in Julie Taymor's Adaptation of Shakespeare's Titus Andronicus Roman coliseum . . . Formica kitchen Armored warrior . . . Armored tank Gregorian Chant . . . Hard Rock White toga . . . Metallic business suit Ancient Rome . . . Modern America At first glance, these categories appear entirely incompatible, unable to exist together. However, in Julie Taymor's adaptation of Shakespeare's Titus Andronicus, we find that they are compatible after all. With elaborate sets, stunning costumes, and a remarkable film score, Taymor blurs the boundaries that divide them and creates a world that accommodates both ancient Rome and modern America. The film soundtrack was an important element in creating the juxtaposed world that Taymor desired. Taymor selected Elliot Goldenfall, a veteran composer for the stage and screen whom she had known for twenty years, to head the scoring. Their long association served them well in this endeavor - the final film score was both stunning and effective in combining ancient and modern musical elements. Goldenfall manipulated four main musical styles to score the film (symphonic, jazz, hard rock, and aria), and each style represented particular emotions. The opening scene in the coliseum is a particularly potent display of Taymor and Goldenfall's artistic creativity. Warriors covered in gray armor, stoic faces smeared with a bluish-gray paste, march resolutely into the coliseum. As they move into formation, Goldenfall uses the powerful sounds of symphonic music to instill a feeling of triumph. Horns blare victoriously. Footsteps are marched in a steady andante, matched with heavy drums. A strong male chorus joins the music, the singing reminiscent of modal G... ...us, and various dignitaries enter the dining room, Goldenfall inserts a muted Italian aria, like one heard in a fine Italian restaurant. Considering the nature of the scene and the audience's knowledge of what is to be served, the aria serves to increase audience disgust. And as the beautiful music wafts through the background of the scene and Tamora eats the flesh of her own sons, the revulsion is intensified. It is almost a relief when the scene erupts into violence. It is not an easy task to fuse modern society with that of ancient Rome. However, under Taymor's direction the sets, costumes, and film score accomplish just that. In particular, by combining modern and archaic music styles, Goldenfall successfully augments the effects Taymor strives for. The result is a high-powered film that takes Shakespeare's classic to levels it has not previously been taken.

Would I Become the Next Snow White? Essay -- Personal Narrative, Autobi

Would I Become the Next Snow White? Â   Ah, to be a Disney Girl! To possess beauty so divine it can melt the hearts of charming princes and gruff miners alike. To be able to use the same gift to tame temperamental beasts, while you attract, through angelic song, otherwise timid forest creatures. To know that, in the end-despite the fact that your wicked stepmother has forced you into a life of servitude and an evil queen is seeking your mutilated heart-yes, in the end, some day your prince will come. Â   The image of the perfect girl according to Walt Disney can be described, with little exception, in this way: she is always pretty, always fair, always model thin, always endowed with a beautiful singing voice and always the victim of some malevolent, often jealous, woman. The Disney Girl also has what one writer says she expected to receive when she became a woman: a life filled with "debonair men so overcome by [her] loveliness they burst into song" (Nirenberg 23). Â   Though originally products of medieval and Victorian literature, these female characters have been adopted into Walt's family and have so often been dipped in his colorful animation and sprinkled with his magical fairy dust that we have forgotten their origin and given them an identity that can only be described as, well, Disney. Â   Let's start with the first Disney Girl, Snow White. Now, Snow epitomizes what "gorgeous" represented in the 1930s. In other words, Disney allows her to be a little fat by today's standards (or is it the design of her dress?). Still, most of us agree with the evil queen's magic mirror that this Disney Girl, with her skin as white as snow, lips as red as blood, and hair as black as ebony, is, in... ...art, but with nature's uncontrollable hand, a raving beauty, a Sleeping Beauty, a Cinderella. Or-if you can believe I thought this, with my Black self-a Snow White. Â   No such thing happened, of course, but then, that is my point. Let's enjoy these tales, but let's make sure-for ourselves and especially for our children-that we understand what is happening here. Though the animation is superb and the stories are full of enchantment, wizardry, and the basic good and evil conflict, we should not be misled into believing that Cindy, Snow, Belle, et al. are the epitome of the ideal woman. Those who do this might find themselves often in the same predicament as that of Cinderella after the midnight chimes: sprawled on their butts in the dust, with their dreams dashed to pieces around them Work Cited Nirenberg, Sue. House Beautiful. Aug. 1991: 23+

Macbeth-Response to Aristotles Tragic Hero Essays -- essays research p

  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Shakespeare uses Aristotle’s ancient description of a tragic hero - a character between good and bad - to portray the protagonist in the tragedy Macbeth. Aristotle’s theory that tragedy must evoke pity or fear from the audience can be done effectively through an everyman character. In order to appeal to the audience and bring forth some empathy, Macbeth must show his righteous morals through his own soliloquies or through other characters’ lines. Macbeth’s changing attitude is influenced not only by Lady Macbeth’s convincing words, but also too by his mind, which is only human and therefore subject to temptation. Macbeth does however reach a turning point where he becomes so radical and paranoid that he can no longer find his moral conscience.   Ã‚  Ã‚  Ã‚  Ã‚  Macbeth’s righteous mind is most clearly visible in his first soliloquy in which he debates whether or not to kill the old king Duncan. Macbeth distinctly reveals his tragic flaw as â€Å"Vaulting ambition, which overleaps itself/And falls on the other.†(I, vii, 27-28). Macbeth’s decisions are continuously influenced by Lady Macbeth and her overdriving ambition to become Queen of Scotland. Macbeth knows that in the past he has had spurts of motivation that were fueled by his wife’s encouragement, but when left alone he could piece together his thoughts and discover what was right. Macbeth evokes empathy from the audience during his moral debate becaus...

Great Depression Essay Introduction Essay

By the beginning of the First World War, the United States was the largest industrial country, accounting for more than 35% of production. Thanks to the developed agriculture, infrastructure, extremely favorable natural and economic conditions, proximity to the inexhaustible markets of the South American continent and a quite advantageous distance from the conflicting Europe, the USA already not only provided itself with all necessary things, but also seriously pressed their competitors by making an application for world leadership. However, in October 1929, a crisis broke out on the New York Stock Exchange went down in history as the Great Depression. It began in the USA and then embraced other areas. The world experienced three waves of inflation. The first embraced households of a number of agrarian nations. The second led England in September 1931 to abolish the gold standard of the pound sterling, and its dominions, India, Brazil, Argentina and Scandinavian territories. In spring of 1933, in connection with the departure from a gold standard of the United States, a third wave rose. As a result, the currencies of 56 states depreciated. Officially crisis ends in 1940, but the US power was able to recover from the Second World War. The Great Depression was synchronous and comprehensive. Its name was due to an emotional condition in which community being. Humans really plunged into a state of depressive numbness. The causes of it remain a subject of ongoing discussions about the role of government policy and activity of a private business. From the view of economic theory, it came about because of an overproduction of commodities and a deficiency of currency for their purchase. Since cash was tied to gold, and the amount of this substance is restricted, there was a deficit of funds as a demand for items. Further along a chain, the â€Å"domino principle† worked: deflation, bankruptcies of enterprises, unemployment, barring duties on imported wares, a decreasing in consumer demand and living standard. By its nature and origin, a world economic crisis of the early 30’s was cyclical. However, its exceptional destructive power was thanks to the fact that new long-term factors joined an action of a traditional mechanism. The main one was a common breakdown of capitalistic ideology. Accelerated by the First World War, the establishment of state-monopoly capitalism entailed a rapid enhance in a concentration of production and capital. On this basis, tremendous strengthening of the monopolies and their role in the economic life occurred, which made it impossible to restore pre-war relations even after a liquidation of the military mechanism for state regulation of household. In the midst of a crisis of the early 1930s, negative consequences of anarchy were fully manifested. Essential changes introduced in other areas of life. In the social sphere, it is necessary to note the increased activity of workers who began to fight for better living conditions and social benefits. In the field of international relations, a collapse of the Versailles-Washington system of postwar settlement started. The theoretical and practical search for new means and methods of combating the crisis became more active. A dominant vector of such looking for was strengthening of state intervention in the economy. Thus, the uniqueness of the Great Depression due to the action of all the above factors was expressed in a rare combination of a number of features like its extraordinary depth, duration, and a general nature. This was an original phenomenon impacted all spheres and determined for the next years a lot of world trends.